Goldman Sachs is using Snapchat stories to lure millennials into its workforce

Goldman Sachs is getting involved with the popular social media platform Snapchat. The banking giant is going to post a series of 10 second videos to Snapchat's Campus Story platform, according to Matthew Zeitlin at BuzzFeed News. “We’re very focused on campus recruiting, they’re all using these platforms, with Snapchat being on one of the biggest platforms for millennial use,” Amanda Rubin, Goldman’s head of brand and content strategy, told BuzzFeed News. The videos ask viewers if...